Creators & Brands

Know What
It's Worth.

Most influencer deals in India are priced on a guess. Creators undercharge, brands overpay, and nobody knows the benchmark. So we built the benchmark — free, transparent, and open to everyone.

Open the Rate Calculator → Join the Creator Roster →
01 — Who This Is For

Two Sides.
One Table.

For Brands

Campaigns That
Actually Convert

We match brands with creators whose audience genuinely overlaps their customer — then run the whole campaign end to end, so you are not chasing twelve creators across WhatsApp.

  • Curated creator matching by category, city and audience profile
  • Rate negotiation and contracting handled for you
  • Brief writing, content approvals and delivery tracking
  • Campaign reporting with reach, engagement and cost-per-result
  • In-house production support if a creator needs a shoot
Brief a Campaign →
For Creators

Get Paid
What You're Worth

Join the roster once. When a brand campaign fits your category, city and audience, we come to you with the brief and a real budget already attached.

  • No joining fee, and no exclusivity demanded of you
  • Briefs arrive with the budget stated up front
  • We negotiate on your behalf, including usage rights
  • Production support available if a brief needs more than a phone
  • Payment terms agreed in writing before you shoot
  • Optional paid services if you want to level up production, identity or your own site
02 — Free Tool

Influencer
Rate Calculator.

Built on Indian creator-economy rate data. Enter the numbers and get a defensible range in seconds — plus a full breakdown of exactly how the figure was reached, so you can argue it in a negotiation.

Don't know your engagement rate?
Enter your averages

Take your last 9 to 12 posts, average the likes and comments, and enter them here. We fill the field above automatically.

Categories with higher customer value — finance, healthcare, luxury — command higher rates for the same audience size.

Reel — 30 to 60s×2.30 of a static post
Reel — under 30s×1.90
Static feed post×1.00 — the baseline
Carousel post×1.25
Story set — 3 frames×0.45
YouTube integration×3.20 — 60 to 90s segment
YouTube dedicated video×5.50
Live session×2.60
UGC only — no posting×0.85 — brand posts it
Fill in the details on the left and your rate range appears here.
03 — The Benchmarks

What The Tiers
Actually Pay.

The reference points behind the calculator. Base rate is for a single static feed post at benchmark engagement — reels, YouTube and usage rights layer on top.

Indian influencer rate benchmarks by audience tier
Tier Followers Base per 1K Benchmark ER Best suited to
Nano1K – 10K₹2504.5%Local businesses, restaurants, gyms, first-time campaigns
Micro10K – 50K₹3503.0%Growing D2C brands — usually the best return per rupee
Mid50K – 2L₹4502.2%Product launches, category-led campaigns
Macro2L – 10L₹6001.6%National awareness, multi-city reach
Mega10L+₹8501.2%Mass awareness where scale outweighs cost efficiency

Engagement rate matters more than follower count. A 20K creator at 6% will out-perform — and can justifiably out-charge — a 60K creator at 1%. The calculator weights this automatically.

04 — How We Run It

From Brief
To Report.

01
Define the outcome

Not "we want influencers." We start from the actual goal — footfall, installs, launch awareness, trial — because that determines the tier, the platform and the deliverable mix.

02
Match and vet

We shortlist from the roster on audience overlap, not vanity metrics — checking real reach, audience geography and comment quality before anyone is presented to you.

03
Contract and produce

Rates, usage rights, timelines and approvals in writing before anything is shot. Where a brief needs more than a phone camera, our production team steps in.

04
Measure honestly

Reach, engagement, saves, clicks and cost-per-result — reported against the goal set in step one, including what underperformed and why.

05 — Why Creators Join

No Fee.
No Lock-In.

01
Budget Up Front

Every brief we send states the budget. You decide before you invest time, not after three rounds of back-and-forth.

02
We Negotiate

Including the parts creators usually forget to charge for — usage rights, exclusivity, raw files and extended licences.

03
Production Backup

If a brief calls for a proper shoot, our photo, video and drone team can support it. You are not turning down work over kit.

04
Written Terms

Payment timelines agreed in writing before you shoot. No chasing invoices for ninety days.

06 — Grow Your Creator Business

More Than
Brand Deals.

The roster stays free, always — nothing below is a condition of joining it. But the moment a brand deal gets bigger, the gap usually is not your audience. It is production quality, a look that holds together, and somewhere for people to land once they have found you.

That is the same work we do for brands every week. Creators can hire us for it directly, scoped per project or as an ongoing retainer.

Production & Editing

Shoot It
Properly

When a brand is paying for a campaign, phone footage starts costing you deals. Our production team shoots and cuts the same standard we deliver to agencies.

  • Brand and commercial photography, on location
  • Video production for campaign deliverables
  • Licensed drone aerials for travel, property and event content
  • Monthly editing retainer — a fixed volume of reels and shorts
  • One-off project edits when a single deal needs more
  • Edits cut to a brand's guidelines, so approvals stop bouncing
  • Content strategy, calendars and script writing
See production work →
Personal Branding

You Are
The Brand

Most creators have a following and no identity — no consistent look, no system, nothing a brand can recognise across a grid. We build the creator as a brand.

  • Wordmark or personal logo, built for small screens
  • Colour and typography system you can actually apply
  • Brand guidelines so collaborators stay on-style
  • Profile, cover and highlight assets across platforms
  • Reusable content templates for recurring formats
  • Positioning — what you are known for, in one line
See identity work →
Web, Newsletter & Merch

Own Your
Audience

Platforms change their reach rules without asking. An audience you can email, and a place you own, is the difference between a creator and a business.

  • Creator site or landing page — fast, custom, yours
  • E-commerce for digital products and downloads
  • Newsletter setup and email marketing
  • Merchandise design and production, end to end
  • Ongoing maintenance and hosting
  • Custom software via The Binary Brain Network when a page is not enough
See web work →
Why this pays for itself: the calculator above prices on engagement rate and deliverable quality, not follower count alone. Better production and a consistent identity move both — which is the same thing as moving what you can charge.
Want to hire us?

This is for creators who want the work, not the roster. Tell us what you need and we will come back with an approach and a scoped quote — usually within two working days.

07 — For Creators

Join The
Creator Roster.

Register once. We reach out when a campaign genuinely fits your category, city and audience — not before.

Minimum 25 words. This is what we read when matching briefs.
08 — For Brands

Brief A
Campaign.

Tell us the outcome you need. We come back with a creator shortlist and a costed plan — usually within two working days.

Minimum 25 words. The more context, the sharper the shortlist.
09 — Questions

Straight
Answers.

It scales with audience size, engagement rate, niche and deliverable type. As a broad benchmark, nano creators command around ₹250 per 1,000 followers for a static post, rising to roughly ₹850 per 1,000 for mega creators. Reels price at roughly 1.9 to 2.3 times a static post, and categories like finance and healthcare carry a 40–55% premium. The calculator above works this out properly for your specific numbers.
Benchmarks fall as audiences grow: about 4.5% for nano, 3% for micro, 2.2% for mid, 1.6% for macro and 1.2% for mega. Calculate yours as (average likes + comments) ÷ followers × 100. Anything meaningfully above your tier benchmark is a genuine negotiating asset — and the calculator prices it in.
Yes, and this is where most creators lose money. Organic posting and paid amplification are separate commercial rights. A 30-day whitelisting licence typically adds around 25% to the base fee, 90 days around 45%, and a perpetual buyout around 80%. Category exclusivity is separate again. Never fold these into a single number.
For most small and mid-sized Indian businesses, yes. Creators between 10K and 50K followers typically deliver two to three times the engagement rate of mega creators at a fraction of the cost, with audiences that are narrower and far more likely to act. Scale only wins when mass awareness genuinely is the goal.
No. The roster is free, always, and carries no obligation. Separately, you can hire us directly for the work behind the content — shoots including licensed drone, editing retainers or one-off project edits cut to a brand's guidelines, personal branding and identity, and websites, newsletters or merch. All of it is scoped per creator, and none of it is a condition of being on the roster. See creator services.
No. Joining is free and there is no exclusivity requirement — you remain free to work with anyone. We earn from the brand side of a campaign, not from creators.
It is a benchmark, not a quote. It reflects observed Indian market rates and the factors that genuinely move pricing, but real deals vary with audience quality, content standard, brand fit and plain negotiation. Treat the range as your defensible starting position, not a fixed price.

Ready to run
a campaign?

Tell us the outcome you need. We will come back with the creators who can actually deliver it.

Brief a Campaign →